How does winning New England Patriots tickets, Boston Red Sox tickets, a helmet signed by Patriots quarterback Tom Brady, a TV or many other raffle prizes sound? They’re all part of the Brigham’s 2018 campaign to benefit United Way of Massachusetts Bay and Merrimack Valley.
Funds raised through the annual hospital-wide campaign, part of Brigham Health’s commitment to supporting the local community, are distributed by United Way to area nonprofits, with a focus on increasing opportunities for children and youth and bettering the financial stability of individuals and families.
The 2018 campaign, which runs from Wednesday, Oct. 31, through Thursday, Nov. 22, has adopted a superhero theme with the tagline encouraging donors to “be a hero for change.”
Beginning Oct. 31, staff will receive personalized emails with a unique link to their own United Way donation page. The page allows staff to make online donations through payroll deduction, credit/debit card or check. Paper pledge cards will also be available.
Throughout the campaign, staff will have the opportunity to visit United Way information tables at the Brigham’s main campus to learn more about the United Way campaign. Games and prizes will be available. The four tabling events will take place on the Tower 2 mezzanine from 11:45 a.m. to 1:15 p.m. on Oct. 31; Monday, Nov. 5; Wednesday, Nov. 14; and Monday, Nov. 19.
This year’s campaign is led by Stan Ashley, MD, of the Department of Surgery, Lisa Morrissey, DNP, MBA, RN, NEA-BC, associate chief nurse of Peri-Procedural Areas, and Allen Smith, MD, MS, president of the Brigham and Women’s Physicians Organization.
Among those excited for the campaign is Ean Corduff, of Police, Security and Parking, who is serving on this year’s United Way committee. Corduff said he’s grateful to be a part of an institution whose core values include helping others in need.
“The United Way supports a network of organizations that help change people’s lives for the better,” Corduff said.
Fellow supporter Labina Shrestha, MM, T-CHEST, of Environmental Services, said she gives to United Way not only because it helps improve the lives of individuals, but it also strengthens communities.
“There might be times when life crumbles down in an unexpected way for many, but United Way is here to give people the support they need to rise up and get back to living their dreams,” she said.