Campaign Calls on BWHers to ‘Stand for Our Brand’
For nearly two centuries, the Brigham and its predecessor institutions have been recognized for unparalleled patient care, groundbreaking research, outstanding medical education and our steadfast commitment to supporting communities locally and globally.
This world-renowned identity, image and reputation is an important asset. Every BWHer has a responsibility to help build and protect the Brigham Health brand, and a new campaign, “Stand for Our Brand,” calls on all staff to do their part.
How can you take a stand for our brand? It’s as easy as one, two, three:
Contact the Office of Strategic Communication at 617-525-6370 or BWHbranding@bwh.harvard.edu with any questions.
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