The first issue of Brigham Health, a biannual magazine dedicated to sharing BWH’s role in the biggest stories in health care and innovation, debuted on Dec. 2.
Available online at BrighamHealthMag.org and in print on newsstands across campus, the inaugural Winter 2016/2017 issue includes feature stories about translational research, imaging and the life cycle of clinical trials at BWH.
The launch is the culmination of an 18-month process that included interviews with hospital leaders and donors, as well as an email survey of readers of Brigham and Women’s magazine, the hospital’s previous magazine. Interviews and survey responses revealed readers wanted a new BWH magazine to include stories about health care innovation, profiles of clinicians and scientists, wellness tips and shorter, easier-to-consume content.
Published by BWH Development, Brigham Health incorporates and builds on this input through storytelling, photography and illustrations, supplemented by enriched online content.
“We’ve re-envisioned our magazine from cover to cover, and online at BrighamHealthMag.org, to bring readers more Brigham stories, told in different ways and from different perspectives,” said Joy Howard, managing editor of Brigham Health.