Perks at Shop on the Pike Keep Customers Coming Back
Two incentives offered by the BWH Shop on the Pike – a loyalty program and the ability to make purchases via payroll deduction – are big reasons why shoppers such as Cathy Rumble, MS, RN, visit frequently.
Rumble, nursing director of the Float Pool, made sure to enroll in the shop’s rewards program and payroll deduction as soon as she heard about them several years ago. She stops by the shop often to take advantage of the great sales and to check out new items.
“The two programs benefit the customers,” Rumble said. “I love the fact that when I go visit the shop, I only need to bring my Brigham badge. When I receive a coupon at the register, I look forward to returning to use it.”
Customers enrolled in the Shop on the Pike’s loyalty program, known as Pike Pass, earn one point for every dollar spent. Once a shopper earns 150 points, they receive a $15 coupon for a future purchase. More information about the Pike Pass program is available by visiting the Shop on the Pike.
“Who doesn’t love coupons?” asked Patrick Lally, retail manager at the Shop on the Pike. “The Pike Pass program is great because regardless of how you pay, you’ll earn points.”
All customers who are interested in the Pike Pass can visit the gift shop to sign up. The program tracks points using a customer’s email address or phone number.
Therese Breen, manager in Materials Management, who participates in the shop’s rewards program, loves visiting the shop to find gifts for birthdays and the holidays. She stopped in recently to pick up some items to donate to the Toys for Tots program.
“The rewards program is great any time of the year, but that’s especially true around the holidays. Knowing I have an extra $15 to spend on a gift goes a long way,” Breen said. “I’ve been a customer for a long time, and the shop’s rewards program is one of the main reasons I keep coming back.”
Wallet-free Shopping with Payroll Deduction
Another program the Shop on Pike offers is the ability to make purchases using payroll deduction.
Staff registered for payroll deduction at the gift shop can use their BWH identification badge to make purchases of $10 or more; gift cards are excluded from the program. Money is deducted from your paycheck during the next pay period.
Lally said the program has become very popular, since many staffers do not carry wallets, cash or credit cards during shifts.
“We want to make shopping here as convenient as possible,” he said.
Staff can sign up for payroll deduction by visiting the Shop on the Pike to scan their ID badge and provide a few additional details, including their name, employee ID number and an email address or phone number.
One added bonus: Once registered for payroll deduction, staff will automatically be entered into the Pike Pass program.
BWH Food Services also Offers Payroll Deduction
The Shop on the Pike isn’t the only place at the Brigham where you can pay with your ID badge. Staff may also sign up for payroll deduction through BWH Food Services.
Once registered, staff can pay for food and drinks via payroll deduction at the Garden Cafe, the Coffee Connection at 45 Francis St. and the new cafe in the Building for Transformative Medicine – simply by swiping their ID badge. Sign up at any one of these three dining sites; be sure to bring your ID badge.
Food Services’ payroll deduction program is not connected to the Shop on the Pike’s program; each requires a separate registration.