From left: United Way campaign co-chairs Allen Smith, Stan Ashley and Lisa Morrissey

BWH’s United Way campaign co-chair Lisa Morrissey, MBA, BSN, RN, supports United Way because it assists organizations that enhance the lives of community members.

“Every dollar we donate goes a long way in helping to provide services and programs to improve the quality of life for children and families in need,” said Morrissey, associate chief nurse of Perioperative Nursing and Procedure Areas.

Once again this year, BWH is partnering with United Way of Massachusetts Bay and Merrimack Valley through a hospital-wide fundraising campaign. United Way works to improve the conditions of the communities that BWH serves, by focusing on increasing opportunities for children and youth and bettering the financial stability of individuals and families.

The 2015 campaign, which officially launched on Nov. 2, will run for three weeks. Morrissey, along with Stan Ashley, MD, chief medical officer, and Allen Smith, MD, MS, BWPO president, are this year’s co-chairs. Their goals are to raise a record-breaking $215,000 and increase participation among BWH employees.

BWHers have already begun to receive direct, personalized emails with a link to their own giving pages. Online donations can be made through payroll deduction, credit card or check. Printed pledge cards will also be available. The co-chairs emphasized that no donation is too small.

“This is about lifting children and families up so they can achieve their dreams,” said Smith. “BWHers know firsthand the importance of giving and strive to instill a spirit of generosity in all we do.”

This year, donors will have the opportunity to win a host of exciting prizes, including a football signed by New England Patriots quarterback Tom Brady, a month of free parking, Bruins, Celtics and Red Sox tickets, restaurant gift cards, a TV, a mountain bike and much more.

Earlier this week, the campaign committee hosted a kick-off ice cream social at BWH, and upcoming socials are scheduled for 850 Boylston and Brigham and Women’s/Mass General Health Care Center in Foxborough. In addition, United Way ambassadors will be visiting units and departments throughout the month to educate employees about the campaign and how to get involved.

“Supporting United Way is an opportunity to give back to an organization that does so much for others,” said Ashley.

To learn more about the campaign and how you can donate, visit BWHPikeNotes.org. View more photos from the ice cream social.